It is a search engine like google but only about Seth Godin. What if each of us had a search engine herself of himself. It could have been about me but I just decided that it will be about getting all public content of Seth Godin and trying to find insights that can help who needs a compass for the journey. You can tell me that it will be mostly about marketing but who knows? Seth is a surprising teacher, you may learn something else because I just did with it even if this is just fresh idea. Take it as yours and do what you want with it. You can make things better with it or create a new thing. In short, you can make art with.