The wearable product or service is what is worth talking by the customers.

Wearable products aren’t just clothes, shoes … They are products or services that are visible to the entourage of the one who buy them. You must put into them something which increase the status of the acquirer in front of his friends, family, colleagues .. and let him talk about it. If this value is high cost of ownership, you are entering the domain of “luxury product”. If it is a story which highlights the personality, the vision and the belief of the product’s buyer, be sure that she will talk about it. But how to build a wearable product or services if you don’t know who is it for? The design of product starts from the audience targeted. It isn’t about you, your company, your logo, your tricks and hacks. Nobody care about you, your company, your .. your … Persons care about themselves. If you care enough about them, they will end up caring about you, your company, your logo, your … This will leads you a product which sells itself. That’s really what a viral product is.

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