The anchoring effect and our brain’s LIFO queues
Today one of my friends saw me briefly in his family house. He was busy doing another thing and we did not have time to speak. Hours after I saw him in front of my family house and call him because I was willing to talk with him about a web project that deals with tech and restaurants. When he came to me he was thinking that I was willing to talk with him about what he thought I was doing in his family house. He just started talking about this topic without me outputting a word. That’s the anchoring effect that played its role. this topic was just the last thing associated with me in his mind. Our brain seems to handle a lot of LIFO queues about things, ideas, and topics. when we interact with the world the last thing in the LIFO queue related to the thing our sense feel is called. This behavior can teach us a lot about ourselves and it can be a great tool for digital marketers because the internet is about anchoring with links. Marketing systems can leverage the links we consumed in the past in order to try to exploit this last thing in our brain’s LIFO queue to make us act on the products or ideas in the way the marketer wants us to act. This can be seen as manipulation. It helps to know a bit about cognitive science and this can be an extraordinary skill mix if know about computer science. If it happens that mathematics complement these two, we just got a new and true way of seeing the world and dealing with ideas and concepts.
