Standard deviation in digital marketplaces
If Jeff Bezos said I have built a Marketplace Academy and I invite people to Come for me to teach them how to build and run digital marketplaces. How many people will raise their hand and become so excited to join his marketplace academy?………
Because Jeff Bezos already threw a huge signal to people that he is one who really knows how to operate a marketplace because he already did it. He built Amazon from scratch to a billion dollars company. He has given everybody the strongest reference signal for them to decide because the majority of people decide with references. What do others say about you? What do you already achieve? Who knows you? Do the ones who know you have the same point of view as me? Is he or she on my tribe? A lot of questions in the mind of the decision-makers which are all about validating reference points. That’s why we have an Experience section in our resumes. If you take the standard deviation curve you can group people by the number of reference points they need in order to decide to take action. That lets you understand better what an early adopter is.
It’s always someone who needs no or very few references for deciding to engage with someone or something or an idea because they are always excited to discover new ideas to test and make better or to tell their friends; their … or both.
Here is a good visualization of how it works
Early adopters are always leaders because others look at their decisions before taking action.
I tell you that I am planning to launch a Marketplaces Academy and Invite you to joint hoping you are an early adopter
This academy will be better than Khan academy but only about marketplaces technologies, marketplaces sciences, marketplaces business, marketplace programming …. I am giving you reference points about what it would be like as a marketplace Academy but this reference point isn’t bold enough for who isn’t an early adopter to decide. If you are building a marketplace you would better have to identify the marketplace’s participants. If it is a marketplace which connects buyer and seller of specific products or services. It’s a 2sided marketplace. Once you know your marketplace participant you would better have to segment each category of participants using what I was describing above with the standard deviation curve for finding the early adopters for each side of your marketplace. This set of participants will be your Minimum Viable Audience. I am just giving you a free idea and hoping that you will spread it but for those like you who engage by signing up I will provide Expensive expressions of those ideas that are worth paying for but I give them for free for an early adopter who signups and I will build and run in front of you a marketplace that will be worth billions because it is already planned with the best marketplace knowledge that I will teach you. Mathematical science teaches me that very late adopters are almost like early adopter but you should understand and use 1/x squared function to understand it. I used to play with complex math but from experience always simple mathematical concepts have provided me very nice solutions. I am since very … about the complex mathematical solutions. That’s one of the marketplace science I keep for the early adopters of my marketplace Academy.
If you what be an early adopter of my marketplaces Academy, you can give me touch if you want to know more about minimum viable audience look at THIS
