They are ideas that have the power to go from person to person. We won’t this when it comes to real bacteria or virus but for growing a business or supporting an initiative we seek it. It happens that there one science behind that like biology and genetics. The Internet has accelerated the propagation of ideas and we got a lot of spread ideas that allowed us to know how they spread among medium. Like biologist and geneticist use genes and cells to experiment and find we did the same with ideas. Now we strong with a lot of spreadable ideas and we are happy because they all are good for everybody.
It’s about us and each of us is special.