She was a smart T-shirts marketer
She was a T-shirt marketer. She was doing it with a genuine Strategy because She designed T-shirts that Drive Google searches. She had just to give away some samples to an audience of silicon valley nerds, geeks, and hipsters. There were High impact messages on those T-shirts. What happened once those free shirts were sent is that She got traffic from google with the terms that were printed on the free T-shirt samples. She just made these free T-shirts out of stock on her e-commerce website. She was right because some of the coming visitors that were looking for those out of stock free T-shirts bought other kinds of keyword-message-driven T-shirts which in turn led to other google searches which in turn led to other sales. She has built a sales loop of keyword-message-driven shirts like this. She was a good copywriter and a smart marketer. his software engineering skill help her even if nowadays a good software engineer can be found in a freelance marketplace what was difficult for her was to be this great marketer who knows how ideas spread online.
She is just in my mind.