Product Metaphor, Linking genres and categories
Linking different genres and different categories by creating relationships between them is also another tool that a product designer a marketer can use to help the target audience make an analogy and see unseeable links. If the genres or categories that you are linking to is one they like they will be more likely to like yours. The metaphor has something to do for creating these creative links that will make you product, service or software stand out from the crowded marketplace.
Link your product, service or software to these genre or categories that your target audience care about. Publicist used this a lot and with success. Science prooved it always works.
In what genre or category are you playing?
What are the genres and categories that your audience like?
You must answer these questions