People like us do things like this

This is the map of the main concepts of This is Marketing. It is critical to change our marketing mindset because like I used to say we live in a crowd and noisy world crying louder and louder will not help us be heard. Doing things that matter for people who care will let people keep listening to us. Creating change, improving people's status, do work that we are proud of, and trying to Implement a network effect is today's best marketing task. This cannot be done by seeing the past, looking for data for predicting the future but doing every day what matters for us or for people who care about what we do. The marketing funnel can only be improved by the ones you serve. Give them the tools for doing the work for you. Help them see with the correct lense. Do things which matter do a thing like This