Marketing games and toys

Diop Papa Makhtar
2 min readJan 30, 2021

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We end up buying the games or the toys related to the YouTube videos that our kids use to consume. I saw again this behavior today with my sister buying this toy

For my nephew because he use to see this

If you are building a game that target kids you better have to use your games assets now and build animated story telling and educating movies that you can publish in platforms like YouTube before your the launch of your game. In fact this not a new thing because lot of good Hollywood movies ended being best selling games. The difference now is that you can do all of this in one shot with a small team of skilled engineers, marketers, designers or just you only because technology has made the doing part easy. What’s difficult now is to ship in time something that becomes noticed and makes you earn the attention of people. The process I described here is what a toys and games franchise is. You have a lot of opportunities here and even more if you help parents educate better and kids become smarter. In order to ship in time and make your franchise catch on psychology, neuroscience, marketing, design and so many other field matter for your ideas, games to be spreadable.

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