Green is about Care and Story

In fact many brands are now surfing on the green vague, doing all they can to show that there products are green at all points. They end up adding features and features, proofing the addition or the removal of a chemical substance while educating their customers about the danger or the benefit about this substance. In fact they are just killing themselves by allowing people decide to purchase using a criteria they even didn’t know a day, a month or a years ago.

Being green is for sure the deal but being green is caring about what people really care and telling this story they want to tell themselves. This is what I learned from this.

There some folks who know what green really is Here

Green is about Care and story