From Fintech Darling to Acquired assets: The Story of Synapse and TabaPay

Diop Papa Makhtar
Bootcamp
Published in
3 min readApr 22, 2024

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The logo of TabaPay and the logo of Synapse with the PLUS sign for illustrating ACQUISITION

The world of startups thrives on innovation and adaptation, but it’s also littered with cautionary tales. The recent saga of Synapse, a fintech startup acquired by TabaPay after facing challenges, exemplifies this. By examining their trajectories, we can glean valuable lessons for entrepreneurs navigating the ever-changing startup landscape.

Synapse: A Promising Beginning

Synapse burst onto the scene in 2019, securing a significant $33 million funding round, a sign of early promise and investor confidence. The company carved a niche in providing financial infrastructure solutions for other businesses, aiming to streamline tasks like account opening and payment processing, as evidenced by their collaborations with Mastercard.

Shifting Tides and Strategic Restructuring

Fast forward to 2023, and Synapse’s course appeared to change. The company laid off 40% of its staff, a significant restructuring that hinted at internal struggles. News reports also suggested a potential pivot in Synapse’s strategy, with articles like this referencing an evolving approach within the fintech space.

Acquisition by Tabapay: A New Chapter after Chapter 11 bankrupcy

Despite the challenges, Synapse’s underlying potential remained attractive. TabaPay, another fintech player backed by Softbank’s Vision Fund 2,, with a history of actively building its market presence, saw this opportunity of buying Synapse’s assets after that synapse filed for chapter 11, bankruptcy. This move suggests that TabaPay valued Synapse’s assets, potentially aiming to leverage them to accelerate their own growth future.

Lessons for Aspiring Startup Founders

The Synapse and TabaPay story offers valuable insights for aspiring startup founders:

  • Funding is a Springboard, Not a Finish Line: While securing funding is a crucial milestone, it’s merely the beginning. The true challenge lies in effectively utilizing those resources to build a sustainable business model.
  • Embrace Agility: The market is a dynamic beast, and successful startups need to be flexible and adapt their strategies based on changing circumstances. Don’t be afraid to pivot when necessary.
  • Challenges are Inevitable: Every startup faces roadblocks. Learning from setbacks and adapting your approach are essential for navigating the competitive startup landscape.
  • Acquisition Can Be Strategic: While not every startup aims to be acquired, it can be a positive outcome. Acquisition allows a company’s technology and talent to contribute to a larger entity and achieve even greater success.

By understanding the journeys of Synapse and TabaPay, we, entrepreneurs can gain valuable insights and prepare ourselves for the inevitable ups and downs of the startup world and to remember that even promising ventures face challenges, and adaptation is key to survival.

For my part the additional lesson is about a possible fintech solution about this very old fintech idea of product coin that I have been illustrating using Coca Cola’s brand name and calling CokaCoin. BrandCoin was about allowing brand owners to attach a digital currency on each of their brand names and creating and publishing digital consumer experiences arround the value of this digital currency and the prices of their branded products. This lesson I got trying to craft this article by collecting and reading news articles and calling for AI help to produce something that might benefit your understanding of these startup events of bankruptcy and acquisition.

Thank you for reading this Blogger AI assisted article that is not 100% writen by me like my past 700+ articles.

PS: this article produced with the help of interaction with AI have been inspired by the real human skilled work of Mary Ann Azevedo, senior reporter at TechCrunch who has covered this topic and twitted about it.

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