Engineers build features marketers match them with emotions

Engineers build new and innovative features while marketers activate old and almost stable emotions. Great products, services, and ideas match, connect, link features with emotions. That’s this link between features and emotions that make people engage in what we put into the marketplace. Let recall you that a marketplace like I said before is a matching engine. I said that it matches supply and demand, price to the customer, but more important than these it matches feature with emotion. Seen like that You got a better sense of what is a minimum working product. This is these products which have this minimum set of features that match with enough emotions that trigger a purchase. The product is viable if the output of this cycle can support the next cycle. There is so much to be said about these self-supported business models. These ones that understand and work with emotions. They don’t care about investors. They are bootstrapped businesses. In reality, investors are working hard to find them and give them all the money they need to keep making these features and emotions matching.