between a nail and a hammer there is a hot marketplace.
Products intelligence leads to better marketing for a B2B business. If you know exactly what products a company use you have more chance to see how yours will fit in their ready-built IT ecosystem and in their point of view as users. If you know the tools that a company uses you can guess use cases of your solution that will highlight how your solution integrates with the existing tools purchased. How will you buy nails to someone who doesn't have a hammer? If you are a nails seller, you better have to know who got a hammer and find how to target her. This new marketplace that I am building is all about this simple issue that tech solutions providers, mainly saas, are facing without knowing it. but firstly, my goal is to teach them this before providing them this great tool that I am building to help them sell more saas solutions.
