Adding more types of participants to a marketplace matters

B2B marketplaces

If you already have a 2 sided marketplace you better have to see if there isn’t satellite participants that you can onboard on your marketplace by adding features. The best example is a marketplace that connects restaurants to consumers these marketplaces should try to include into its feature delivery service done by independent persons like Deliveroo ... Adding more types of participants to a marketplaces increases the network's effects. By adding another type of participant you also should build a saas tool like an ERP that each of these participants can use to ease his work and connect with others.