A simple Leakage Warn System for digital marketplaces
Leakage or disintermediation in a digital marketplace is the act of two participants connected into the marketplace but trying to make the transaction outside the scope of the marketplace. Marketplace builder should integrate système that can make impossible. Sometimes the marketplace owner would guess the openness of a new participant to engage in leakage. Such information of participant acceptability to engage in leakage can be estimated simply. The simplest example is the case of a freelance marketplace. When a new recruiter post a project for hiring freelancers, the marketplaces system could suggest a fake highly interesting freelancer profile and engage a messaging conversation with the recruiter. This fake profile controlled by the marketplace’s team will suggest leakage to the recruiter by asking him if it is possible to connect outside the marketplace and even provide him a personal email address. The marketplaces team will listen to the recruiter; if he or she categorically refuses to communicate of do such thing this recruiter is classified as a very good participant to nurture because he or she is very conscious about the rules of the marketplace. If he or she tries to communicate with the fake profile outside the marketplace his or her profile is classified as leakage positive profile and the marketplace system will always screen the activities of such recruiter profiles. The inverse is also implemented with fake projects offer. It's a simple strategy that uses honeypot messaging for classifying the participants because it is always better to make business with people of honor who respect the rules established. There more complex leakage prevention systems that involve artificial intelligence and machine learning. I will try to go into this kind of system in my coming articles.